Everything below was produced in-house by a team of two, in roughly five weeks, on MEWE's own production engine and method — before the company exists as a formal entity. Each section shows who the work was for, what was delivered, and the conservative market cost of the same deliverables outsourced at Dubai / market rates.
Almowafir
Contacts: Rabea Elias (Souq) · Avner Azulay (Marketing) · Adan Hijaze (Content) — Zaffic
MEWE-002 · Almowafir Souq
Delivered 17 Jul
- 10 product landing pages + collection landing page
- 10 hero product movies (Arabic; lead product also in English, with AR + EN voice-over)
- Interactive scroll-scrub campaign experience (EN/AR) for the lead product
- Live campaign sites
Value based on AI/conventional outsourcing: $18,000 – 40,000 · Appx. credit spend: ≈ $280
MEWE-005 · Ad Spots + App Content
Delivered 17 Jul
- Ad spot package (Gulf Arabic, ~24s)
- App UGC set — in client team review
Value based on AI/conventional outsourcing: $3,000 – 6,500 · Appx. credit spend: ≈ $200
MEWE-011 · GoldenScent Product Review
Delivered 20 Jul
Value based on AI/conventional outsourcing: $600 – 1,200 · Appx. credit spend: ≈ $60
Bedu Ecosystem
Contacts: Max Celebi (GTM) · Yonatan Zinder (AI Agents) — Bedu
Bedu Showcase
Live · presentation-ready
- Frame-chained AI-video scroll experience (bedu.io concept revamp)
- Company film — English + Arabic versions
Value based on AI/conventional outsourcing: $10,000 – 16,000 · Appx. credit spend: ≈ $130
MEWE-001 · Bait Al Kandora — Atelier Experience
Live 12 Jul
- Cinematic interactive landing: intro film, WebGL depth-parallax atelier, gyroscope mobile view
- Bedu "Master Tailor" chat agent integrated
- Companion kandora site
Value based on AI/conventional outsourcing: $6,000 – 14,000 · Appx. credit spend: ≈ $200
MEWE-012 · Fund.com (Webselenese, via Bedu)
Delivered 18 Jul
- Gold & Silver landing experience — lead concept ("BUY GOLD") + 2 variants
Value based on AI/conventional outsourcing: $2,500 – 6,000 · Appx. credit spend: ≈ $60
Shoval Group
Contact: Ortal — Shoval Touch, Haifa southern-gateway project
Shoval Touch — Haifa
Live 18 Jul
- Bilingual (HE/EN) scrubbable cinematic fly-through built from the client's own renders
- Cinematic hero film + 2 Hebrew UGC videos
- Three-tier offer documents (EN + HE)
Value based on AI/conventional outsourcing: $6,000 – 17,000 · Appx. credit spend: ≈ $350
Pipeline Prepared
Groundwork done, awaiting green light
Dubai TV · BEEAH + Air Arabia · 2117
In pipeline
- Dubai TV services rate card built (for Abdallah, via Saher) — benchmarked against named UAE vendors
- BEEAH + Air Arabia spec-ad packs prepared
- 2117 trailer scoped — awaiting assets
Internal Tools & Infrastructure Built
Owned by MEWE — the reusable engine behind every job above
HERMES — Production Board
Live · v5.4
- Custom-built job board: live two-way sync, per-user accounts, deliverable checklists, deadline timeline
- Automated client-delivery emails + client read-only views + nightly backups
Brief Intake System
Live · in client use
- Client brief form → PDF → auto-created production card → team notification
- Already used directly by Almowafir's team
MEWE Brand Site
Live 4 Jul
- Public agency site (v1) + cinematic 3D fly-through v2 ready to deploy
Appx. credit spend: ≈ $60 (incl. 16 site clips via batch API)
The Production OS
Operational
- Documented method: brief → spec → concepts → prompt packs → batch generate → QC → deliver
- QC rubric, prompt style guide, operator curriculum, structured production drive
- This is the repeatable engine — the reason a 2-person team ships at this volume
Software + brand-site build — value based on AI/conventional outsourcing: $10,000 – 24,000
Founder Investment To Date (self-funded)
- 800+ combined working hours — Philip & Maher, 10–12 hours/day each across five weeks: production, client management, tooling, and pipeline R&D. At even a modest $25/hr production rate, $20,000+ of unbilled labor.
- ≈ $2,000+ in R&D compute — testing and eliminating models, prompt patterns, and pipelines before locking the production method. This burn is what bought the current per-job cost efficiency.
- ≈ $1,240 final-render generation across all delivered work (per-job figures above), plus platform subscriptions and tools paid out of pocket.
- Client & partner integration — 20+ meetings and syncs across Almowafir, Bedu, BAK and Shoval; brief-intake onboarding of client teams; handoff of assets and accounts from each entity to MEWE; backup and delivery infrastructure — all set up from zero and still ongoing.
The Numbers
| For | Appx. credit spend | Value based on AI/Conventional outsourcing |
|---|
| Almowafir — 3 campaigns delivered | ≈ $440 | $21,500 – 47,500 |
| Bedu ecosystem — 3 projects delivered | ≈ $390 | $18,500 – 36,000 |
| Shoval Group — full package live | ≈ $350 | $6,000 – 17,000 |
| Internal tools & brand sites | ≈ $60 | $10,000 – 24,000 |
| Total in 5 weeks | ≈ $1,240 | ≈ $55,000 – 125,000 |
All of the above — 8 client projects, 6 live websites, 25+ videos, and the production system itself — was delivered by two people in five weeks, in-house, at no external production cost. The engine, the method, and the client relationships now exist. Total self-funded cost: ≈ $3,300 of compute and 800+ founder hours — for ≈ $55,000–125,000 of market-equivalent output, live client relationships, and a production engine that now repeats this every month. This is one month of MEWE.